Gavin Meggs (Director of Analytics, Sky UK): Abstract

It is commonly accepted in most large corporations that the only purpose of developing insight is to drive better business decisions – with the definition of ‘better decisions’ centering on financial impacts. These impacts may be in Trading or Operations in Customer Service or in enriching Customer Engagement.

The key choices we are faced with are where to focus our Corporate Intellect, how to ensure that our knowledge is put to best effect in the actions we take and how to learn from what we do – in order that we become more proficient over time.

In this talk I will provide hints and tips to those interested in crossing the chasm from analysis to action. I will use real case study material to bring concepts to life and provide links to additional material for those interested in knowing more.

Organised by BCS SGAI The Specialist Group on Artificial Intelligence http://www.bcs-sgai.org